Aesthetic By Sally
Aesthetic By Sally needed a professional website with a seamless online booking system so clients could book skin treatments and pay deposits without the practice needing to manage it manually.
The Challenge
Managing client appointments through WhatsApp, direct messages and paper diaries was creating significant administrative overhead and increasing the risk of no-shows.
Booking overhead
Every appointment required manual back-and-forth to confirm times, send reminders and take deposits, absorbing time that should have been spent on clients.
No-shows and late cancellations
Without a deposit system in place, no-shows were a recurring problem with a direct impact on revenue.
Brand presentation
The existing digital presence did not reflect the quality and professionalism of the treatments on offer.
The Transformation
How we upgraded their business.
The Starting Point
- Appointments managed across WhatsApp, DMs and email
- Paper diaries with no automated reminders
- No deposit system to reduce no-shows
- Website did not reflect the quality of the clinic
What We Built
- Custom PHP Booking System
A bespoke backend allowing clients to book treatments, choose time slots and pay deposits online.
- Deposit and Payment Integration
Automated deposit collection at the point of booking to reduce no-shows and protect revenue.
- Client-Facing Website
A premium, conversion-focused design reflecting the quality of the treatments and building trust with new clients.
Our Solution
We built a custom PHP booking and client management system alongside a premium website. Clients can browse treatments, choose availability and pay a deposit in a single flow, with the practice receiving bookings automatically without any manual involvement.
Under the Hood
Language
Custom PHP
Booking
Bespoke treatment booking system
Payments
Integrated payment gateway for deposits
Admin
Custom backend for managing appointments and clients
From limitation to scalability
Before
After
Appointments managed manually across multiple channels
Fully automated online booking system
No deposit system, frequent no-shows
Deposits taken automatically at point of booking
Website did not reflect clinic quality
Premium design building trust with new clients
Project Overview
The Result
Aesthetic By Sally now takes bookings and deposits automatically, with no manual involvement required to confirm an appointment. Administrative overhead dropped significantly and no-shows reduced as a direct result of the deposit system.
What Webhound Delivered
Visual Deep Dive
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